The Irish whiskey renaissance is well and truly underway. Reports from the Distilled Spirits Council demonstrate that Irish whiskey is the third fastest growing spirit category by revenue and volume. This growth is largely attributed to the ever-growing trend of premiumisation in the drinks industry. This renaissance has awoken Single Pot Still whiskey from its fifty year slumber, as it takes the crown as the fastest growing category of Irish whiskey. We here at the Whiskey Investment Club recognise the potential that Single Pot Still whiskey has and offer our clients the opportunity to diversify their investment portfolio with this disruptive force in the industry.
As with almost any entity, the higher the quality of the product, the higher the premium the product can command. Each sip of Single Pot Still is bursting with over 300 years of skill and tradition, making it the quintessential Irish whiskey style. What distinguishes Single Pot Still from it’s next-of-kin to the quintessential title, single malt, is that single malt is made with malted barley and can be produced all around the world, whereas, Single Pot Still can only be legally produced in Ireland and is made with both malted and unmalted barley or ‘green’. Single Pot Still has a layer of spice and creaminess that simply isn’t there in other Irish whiskeys. Factors like this all contribute to the demand for Single Pot Still (which far outweighs the supply).
Single Pot Still is the flagship style of some of the world’s best whiskey families such as the Redbreast family, the Spot family, the Powers family and the Middleton family. With this in mind, it’s important to note that it only makes up a fraction of the Irish whiskey available on the market currently.
A look into the Irish Whiskey Global Report 2022 by the Irish Whiskey Association will further highlight the fact that high-quality Irish whiskey is experiencing exponential growth in markets all over the world. The question of the hour here is how will you exit your Single Pot Still investment?
Exit Strategy
When the time to exit your investment comes, you can be confident that your investment will rank superior to those of different Irish whiskey styles such as grain whiskey and blended whiskey. Your casks are fully insured and stored in a government bonded warehouse with regular monitoring. Our clients are free to exit their investment at the time of their choosing however, it must be noted that their cask must age for a minimum of three years to be legally considered Irish whiskey (we recommend at least a 5 year maturation period). As per our recommendation, we cover the cost of the first 5 years of storage and insurance on your casks.
You can retail your whiskey at various auctions, allowing others to outbid each other in the pursuit of your aged cask. Selling your cask at an auction will be a manner of transferring the ownership of the cask to the individual buying your cask, and will come at no extra duty to you.
Alternatively, you can sell your cask onto brands looking for age statement whiskey to sell/launch with. It is here where our team’s drink industry experience will be in your favour. Our large network of industry connections will ensure that you yield the best possible returns for your cask. Just like with auctioning the cask, this most of the time is done through transferral of ownership and therefore, you will not be subject to the duty of taking the casks out of bond.
We will also be in a position to assist you with creating your own private label brand. We can assist with the bottling, labeling and sourcing of materials (bottles, brand design, etc.) for your own private label for you. These are the most popular of the wide range of exit strategies you could take with your Irish Whiskey cask investment.
Looking to learn more about what Irish Single Pot Stil whiskey can do for your investment portfolio? Schedule a call with us today at info@whiskeyinvest.com or here!